About Us: How Our Online Printing Service Began

Images capturing the history of Avery WePrint, the professional printing service of Avery Products

Custom Printing from Avery WePrint

For more than 80 years, Avery has been the market leader in the do-it-yourself label industry. In fact, Stan Avery, our founder, invented the first self-adhesive labels and the first die-cut labeling machine. So how to Avery begin it’s online printing service?

We built our trusted reputation by offering superior quality labels and cards that you can easily design and print yourself. The company’s knowledge and experience in printing products and self-adhesive labels are unmatched. We have decades of research and testing on materials, adhesives, printers, inks, and design software behind our products.

We pride ourselves on taking care of our customers and meeting their needs. Many of our customers are busy professionals or entrepreneurs focused on their businesses. They don’t have time to print their labels or to run to a print shop and wait weeks to receive them. They want online convenience.

Some other customers wanted more premium, professional labels, and cards in materials and finishes that aren’t available on printable labels. They wanted custom labels that would really make their products stand out. And some customers like printing their own labels but when they need larger quantities they want a less expensive solution.

In short, they wanted us to print their labels and stickers for them. They were looking for a trusted printing company that offered full-service online printing.

So in an effort to give our customers the flexibility they wanted, Avery launched WePrint, our online custom printing service. And that is how our online custom printing service began in the fall of 2019.

Envelope and packaging boxes used for Avery WePrint products used when our online printing service began with You print or WePrint for you messaging.

Building a new business model

The time for launching an online printing service was perfect. More and more people were getting comfortable buying custom products online, and the market became a logical next step. But launching a direct-to-consumer business required Avery to create an entirely new business model within itself. Not to mention building a web-to-print business from the ground up.

Custom labels being printed by Avery WePrint

Avery set up a small and energetic, entrepreneurial-minded team to go forward and start the new online business.

The team spent months setting up a state-of-the-art production facility. They purchased industry-leading digital printers and hired and trained staff to run the printing plant.

To ensure only the highest quality products were made in the catalog, the team researched, tested, and developed products for the launch. Rigorous tests were performed on materials, adhesives, and inks before they could be added to the catalog.

The web-to-print model was integral to the company. An entirely new website experience focused strictly on e-commerce customers had to be developed. The site needed to be intuitive and easy to use. We conducted months of beta testing with customers to make sure the new website was consumer-friendly.

Just over 18 months later in 2014, WePrint, the professional printing service arm of Avery was launched. The launch of the new business energized the company and has since been duplicated by Avery worldwide in countries like the UK, Germany, Australia, Canada, France, and Italy.

What our online printing service offers

WePrint started with a basic product line including things such as custom sheet labels, name badges, and card products like postcards, business cards, and greeting cards. As we continued to research and learn more about what our customers wanted and needed to help their businesses grow, we developed, tested, and launched even more products and services to meet their needs. And we continue that today.

Industry-leading production

Custom roll labels were added to the Avery WePrint catalog

We currently offer unmatched capabilities in delivering premium custom roll and sheet labels with fast turnaround, no minimum orders, and no extra charges for plates or dies. We provide a huge assortment of specialized label materials and finishes, as well as a collection of uniquely shaped custom cards, hanging tags, and tickets.

Premium roll labels & stickers

Since Avery WePrint began its online printing service, the company now offers custom labels for industrial uses.

Our roll labels are a great option for larger quantities. They work with both machine or hand applications, and you can order custom shapes and sizes at no extra cost. WePrint roll labels and stickers also offer more options when it comes to materials and finishes. Things like laser die-cutting, white ink, embellishments, metallics, and other value-add options you can’t print yourself.

Extra-durable industrial labels

Consumers can now also order our custom industrial labels online. Things like our GHS chemical labels, Surface Safe® signs, barcode labels, and asset tags are all available on our industrial website. Our industrial labels and signs are made from heavy-duty materials such as UltraDuty® Film, Durable Film BOPP, and PermaTrack® Film that hold up under the most extreme conditions.

Unique cards, tags, & tickets

We created our custom cards, tags, and tickets to give small businesses the perfect complement to their product branding, packaging, and promotions. Available with extras like scalloped corners, flourish edges, and rounded corners that make your products and announcements pop.

Our custom cards, tags, and tickets are also great for creating custom party favors, invitations, announcements, and decorations for big events like weddings, company meetings, trade shows, and other occasions where you want to add a premium personalized message.

Top-rated customer service

Our top-rated customer service team

Finally, we take great pride in our exceptional customer service team that is here to help you when you need it.

The team is made up of friendly, knowledgeable label experts. They can help you choose the right materials, guide you through customizing your products or answer any questions you might have. Your satisfaction is always 100% guaranteed.

Our printing service mission

Our mission at Avery is to be your one-stop label shop and make sure you get the exact premium products you’re looking for quickly and easily. Whether you order custom sheet or roll labels or you want to order blank labels by the sheet and print them yourself, we’re here to help and we’re excited to be your printing partner.

Please reach out to our Customer Care Team at (800) 942-8379 if you have any questions or suggestions.

Author: Melanie Neff

Melanie has an extensive writing background built on an impressive journalism foundation. As a reporter for USA Today and The Los Angeles Times for almost 20 years, she covered everything from the Los Angeles riots, fires, and floods to LA Lakers, Raiders and Clippers games and movie premieres. She followed her newspaper career with a long tenure covering commercial real estate financing and development. Melanie has been writing about small business marketing and labeling needs for the last 12 years. She thrives on reading, researching and expanding her knowledge of everything going on in today's business world and looks to provide the most valuable information she can to her readers.

2 thoughts on “About Us: How Our Online Printing Service Began”

  1. I think it’s an excellent idea. Do I you intend to offer decals?

    1. Andrew,
      While they aren’t called decals, our custom stickers perform the same way as many decals. Our durable, waterproof vinyl material protects against ink scuffing, tearing, abrasions and extreme temperatures. A strong adhesive prevents lifting and peeling on most flat surfaces. The product is also guaranteed for two years unapplied. Once applied, it is guaranteed for 18 months removability from painted metal, glass and most plastic. Our custom vinyl stickers are die-cut to your shape & size up to 8-1/2 x 11 inches with no setup fees or plate charges. You can order one sticker or thousands.

      And yes, we will definitely be launching more products in the coming months. So keep your eyes out. Or sign up for our emails to get notified of our latest releases. Hope this helps. Please let us know if you have any other questions.

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