Die-Cut Stickers vs. Kiss-Cut Stickers

die cut vs kiss cut stickers

What is the difference and what sticker is best for you?

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the difference between die cut and kiss cut stickers

Stickers are everywhere and have become a unique form of expression, whether for personal use, branding, or marketing. In the world of stickers, there are two prominent cutting techniques that you will hear often: die-cut and kiss-cut. Understanding the differences between these two types of sticker printing is important for creating stickers that not only look great but also serve effectively their intended purpose.

In this article, we’ll discuss die-cut vs. kiss-cut stickers and which is best for your needs.

Die-cut stickers

Die-cutting is a process that involves using a custom-made die or mold to cut stickers into specific shapes. It used to be known as the “contour cut” because it actually cuts your sticker into the shape of the image, like a cookie cutter.

This style of sticker allows you to use intricate designs and precise shapes that are perfect for logos, lettering, or any design with detailed contours.

Advantages of die-cut stickers
  1. Unique shapes: Die-cutting allows for limitless customization, making it possible to create stickers in virtually any shape imaginable. This is particularly beneficial for brands aiming to showcase unique logos or intricate designs.
  2. Professional appearance: The precision of die-cutting results in a clean and professional look. This is essential for promoting your business. Whether you’re handing them out at tradeshows or giving them as gifts with a purchase, you want to represent your company well.
  3. Versatility: Die-cut stickers can be used for various purposes, from product labels to promotional materials. Their ability to showcase complex designs makes them ideal for conveying detailed messages.

Kiss-cut stickers

Example of kiss cut sticker

Kiss-cutting involves cutting only through the sticker’s top layer, leaving the backing sheet intact as well as a border. This gives you a frame around your sticker.

This method is excellent for stickers intended for easy peeling and sticking in the moment, but not necessarily for handing out as giveaways or for retail sales.

Advantages of kiss-cut stickers
  1. Convenience: Kiss-cut stickers come on either rolls or sheets. They’re great for adding to packaging or products. They’re also great for creating sticker packs, and they’re easy to store in stacks on sheets or hanging on rolls.
  2. Versatility: While not as intricate as die-cut stickers, kiss-cut stickers can still be printed in a variety of shapes and designs, they will all just come on a sheet or a roll.
  3. Cost-effective: Kiss-cutting is more economical, making it suitable for large quantities. This is especially beneficial for businesses or events that require bulk orders without compromising on quality.

Choosing the right option for you

If your design involves intricate details and unique shapes, die-cut stickers might be the better choice. For simpler designs and mass distribution, kiss-cut stickers are a good option.

Think about the intended use of your stickers. Are they promotional giveaways, product labels, or branding materials? Tailoring your choice to the purpose ensures optimal effectiveness. While die-cut stickers offer a premium look, kiss-cut stickers can provide a cost-effective solution for large quantities. Balance your budget with the desired aesthetic to make an informed decision.

The final cut

In the die-cut vs. kiss-cut sticker debate, there is no one-size-fits-all answer. Both techniques offer their own unique advantages, and the choice ultimately depends on your needs and preferences. Whether you need the precision of die-cut stickers or the convenience of kiss-cut stickers, understanding the difference between each method will lead you to a more informed decision and a successful sticker campaign.

Avery offers both die-cut and kiss-cut stickers. For die-cut stickers simply choose Custom Shape and upload your design to create one-of-a-kind stickers. For kiss-cut stickers, simply choose the shape sticker you need and upload or customize one of our free designs to create your stickers.

Author: Melanie Neff

Melanie has an extensive writing background built on an impressive journalism foundation. As a reporter for USA Today and The Los Angeles Times for almost 20 years, she covered everything from the Los Angeles riots, fires, and floods to LA Lakers, Raiders and Clippers games and movie premieres. She followed her newspaper career with a long tenure covering commercial real estate financing and development. Melanie has been writing about small business marketing and labeling needs for the last 12 years. She thrives on reading, researching and expanding her knowledge of everything going on in today's business world and looks to provide the most valuable information she can to her readers.